The Future of the Meat Business: An Expert View from Ivan Sierov, Development Director at Prodservis
· Olena Lobach · 3 min read
Prodservis continues to introduce Ukrainian producers to international food technologies, promising product concepts and unconventional solutions that may define the next stage of the industry's development.
Marbled beef that can be created from a more affordable cut. Cheese steaks and kabanos that go beyond the usual range of a meat processing company. Meat treats for pets as a way into a new market.
These are examples of technologies that Prodservis is introducing to Ukrainian producers today. The company follows international developments, works with the technological solutions of European partners and offers product concepts that broaden the understanding of what food production can do.
This approach to the development of the industry was described by Ivan Sierov, Development Director at Prodservis, in a new expert publication, "The Meat Business of Tomorrow: Where Producers Can Look for New Opportunities", for the industry magazine Marko Pak.
Seeing opportunities before they become a standard range
New food technologies change the very approach to creating products. Producers can work with different raw material characteristics, create unusual formats and enter categories that they have not previously considered for their business.
For Prodservis, it is important to find such solutions at a stage when they have not yet become common practice in the Ukrainian market.
This means constantly studying international experience, assessing promising ingredients and technologies, and looking for ways to apply them in Ukrainian production conditions.
The company works with innovation not only as an ingredient supplier. Its task is to show the producer a new product opportunity, explain the technology for implementing it and help test the solution in practice.
This is how demand arises for products that were not yet part of the usual range yesterday.
The Future of the Meat Business: From International Developments to New Product Categories
In the expert article, Ivan Sierov gives three examples that demonstrate different directions of technological development.
PRALLO® Marbled Beef Opti from VAN HEES makes it possible to create technologically formed marbling in beef. For producers, this is an opportunity to work with more affordable raw materials and develop products with new consumer characteristics.
Heat-stable cheese opens up a different direction. Using process technologies familiar to meat processors, a company can consider producing cheese steaks, kabanos and new snack formats.
Pet food demonstrates the possibilities of entering an adjacent market. Experience of working with meat raw materials, complemented by specialised ingredient solutions, can become the basis for creating pet treats.
These examples are interesting above all because they change the usual boundaries of production specialisation. A meat processor can consider producing cheese products, and beef processing technology can become the basis for developing a new product line.
Technologies of the future require practical solutions today
An innovation has value for a producer when it can be reproduced in real production conditions.
That is why Prodservis's work covers not only the search for promising ingredients but also technological support: selecting solutions for specific raw materials, adapting recipes, assessing equipment capabilities and supporting production trials.
This approach makes it possible to turn international technological developments into practical opportunities for Ukrainian companies.
In his publication, Ivan Sierov shows how three different technologies can change the product prospects of the meat processing business. These are specific solutions that can already be considered for production trials, the creation of new products and range development.
Read also
- Heat-stable cheese for production: from cheese sausages to grilling products
- Prodservis at Agro2Food 2026: ingredients, technologies and solutions for food production
- Prodservis at the "Meat Business 2026" conference
- Pelmeni, vareniki, khinkali, pancakes: three components of a quality semi-finished product
- Pet food recipe development: a Prodservis case study
